March 25, 2023

Andy Buerckner, Sno n’ Ski, and Social Media

Andy Buerckner, Sno n' Ski, and Social Media

Show Notes

“A Problem Shared”

Richard Taylor and AC Jones speak to Platinum Travel Group CEO Andy Buerckner, for very frank discussion on the trauma the industry is still carrying, and how he’s rebuilding his business after the pandemic.

In June 2020, Andy made a post on LinkedIn entitled ‘It’s Time To Say I’m Struggling’, that received huge feedback and led to the piece being run by KarryOn, here:

It was a piece of writing that showed many others that it was OK to not be OK, and led to hundreds of important conversations.

Richard and AC ask what happened afterwards, and how Andy and his sister Sarah began to rebuild their business. 

You can follow Andy on LinkedIn here, where the highlighted post is the Andy’s ‘Address To The Nation’ on Sky News that we talk about in the podcast:

AC openly questions whether we should all be pumping social media for business, and finally we’re joined by Emily Porter of Sno n’ Ski for a chat about the state of play for agents selling ski to travellers. More information on Sno n’ Ski can be found at

Our series sponsor is Viking, in case you weren’t paying attention.

This is a Travel Community Hub production, and more info is available at

Richard’s LinkedIn –
AC’s LinkedIn –