Hurtigruten 2030 target

HURTIGRUTEN Group has overnight announced “Sea Zero,” a plan to create the world’s first zero emission ship which could be sailing the famed Norwegian Coastal Route by 2030.

The company is putting its money where its mouth is, having engaged Norwegian research organisation SINTEF to lead the project which includes all aspects of a new shipbuild program, from design, propulsion and energy considerations to hotel operations and digital solutions.

SINTEF will provide analysis, research and development, with a feasibility study already under way and a further phase in the offing which will involve “leading maritime industry partners”.

The ambitious project comes alongside existing work to upgrade the current Hurtigruten coastal fleet which will see CO2 emissions reduced by 25%, with the company aiming to be a leader in sustainable travel.

Hurtigruten CEO Daniel Skjeldam said the route between Bergen and Kirkenes was ideal for the initiative, because it calls at 34 ports along the way giving potential access to green energy.

“We have built our last fossil- fuelled ship for the Norwegian Coastal Express,” said Hurtigruten Norway CEO Hedda Felin.

“When we sail the coastal route for the next 100 years, it will be emission-free, making the world’s most beautiful voyage even more spectacular,” Felin said.

The company’s Asia-Pacific MD Damian Perry told TD he believed this was the “only genuine project working towards upending the cruise industry,” built on a robust foundation engaging external expertise to not only reduce emissions, but actually deliver on zero emission sailings by 2030.

The post Hurtigruten 2030 target appeared first on Travel Daily.

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