Choice acquires Radisson

CHOICE Hotels International has entered into a definitive agreement to purchase the franchise business, operations and intellectual property of Radisson Hotel Group Americas for approximately US$675 million.

The acquisition represents the addition of 624 hotels with over 68,000 rooms for Choice in the upscale and upper-midscale segments, with the footprint of new properties focused in the West Coast and Midwest of the United States.

Choice Hotels CEO Patrick Pacious said the purchase would bring together “two highly complementary businesses”, that would enhance its guest offerings and extend its reach into higher revenue geographic markets.

“Our existing and new hotel owners will benefit from the improved business delivery capabilities of the combined companies, including our award-winning loyalty program, proprietary tools and emerging technologies that will enable them to capture more business, lower their hotel operating costs, reach new customers and respond to evolving industry trends,” Pacious said.

Brands that sit within the Radisson Hotel Group Americas portfolio include: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Radisson Inn & Suites, Park Plaza, Park Inn by Radisson, and Country Inn & Suites by Radisson.

The post Choice acquires Radisson appeared first on Travel Daily.

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